Client Overview

A fast-growing startup in the fintech sector needed guidance on scaling their digital marketing efforts while mitigating risks associated with compliance and user acquisition.

Challenges

• Limited marketing budget with high CAC (Customer Acquisition Cost).
• Ad compliance issues leading to disapprovals.
• Inconsistent brand messaging across platforms.
• Difficulty in audience targeting and segmentation.

Our SEO Strategy

• 1. Paid Ads & Audience Targeting
  • Created highly segmented Facebook and Google Ads campaigns.
  • A/B tested ad creatives and copy to improve CTR and ROAS.
  • Set up retargeting campaigns for abandoned carts and lost leads.
• 2. Content & Brand Messaging
  • Developed a compelling brand voice aligned with audience pain points.
  • Launched educational content, case studies, and thought leadership articles.
  • Used storytelling in ads to enhance emotional connection.
• 3. Compliance & Risk Management
  • Ensured all ads complied with industry regulations (e.g., financial disclaimers).
  • Implemented fraud detection mechanisms to prevent fake lead submissions.
  • Set up analytics dashboards to monitor campaign performance and adapt strategies.

Results Achieved

• 40% reduction in customer acquisition cost (CAC).
• 5X return on ad spend (ROAS) through optimized ad placements.
• 60% improvement in brand recall based on audience surveys.