Client Overview

Our client, a mid-sized e-commerce business, faced declining website traffic and poor search rankings. Their competitors were outranking them on crucial keywords, leading to decreased conversions and revenue loss.

Challenges

• Low organic traffic and search visibility.
• Poor website structure and slow loading speed.
• Ineffective keyword strategy and content gaps.
• Backlink profile lacked authority.

Our SEO Strategy

• 1. Technical SEO Overhaul
  • Conducted a comprehensive site audit to fix crawl errors, broken links, and duplicate content.
  • Enhanced page speed by optimizing images, minifying code, and improving server response time.
  • Implemented structured data for rich snippets to enhance click-through rates.
• 2. Keyword Research & Content Strategy
  • Identified high-intent, low-competition keywords.
  • Revamped existing content with optimized headers, meta tags, and keyword placement.
  • Created long-form, high-value blog content to position the client as an industry authority.
• 3. Link-Building & Off-Page SEO
  • Acquired high-quality backlinks through guest posting, influencer outreach, and industry collaborations.
  • Leveraged HARO (Help a Reporter Out) for media mentions.
  • Built internal linking strategies to distribute page authority effectively.

Results Achieved

• 150% increase in organic traffic within 6 months.
• Top 3 rankings for 20+ high-value keywords.
• 50% reduction in bounce rate due to better site structure and content engagement.
• 35% increase in conversions, leading to higher revenue.